The important components of classic marketing efforts, in addition to advertisements on channels such as TV or other mass media, is active customer contact. You approach the customer directly and praise his product or service. However, social media marketing and content distribution have changed their roles.

Social media marketing (SMM) has become an important channel in the online marketing mix. It includes all social media activities or actions that help the company (or even a single business person) achieve its business goals. It is mostly used for brand building through reach creation as well as for customer loyalty and for the sale of products or services. Like bright-media.biz working hand-in-hand with customers, Bright Allies Company Limited develops digital solutions driven by your knowledge of your business and our interactive expertise.

The new form of marketing

SMM is extremely popular and efficient now. Customer satisfaction is often expressed today through the “Like” button on Facebook or a positive product post on Instagram. Thus, satisfied customers become advertisers who pass on their positive experiences to all users on the Friends list. Platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube have turned social media into a mass phenomenon, opening up new channels of communication beyond traditional PR. The network users communicate with one another or with media and companies, resulting in many-to-many communication that offers many opportunities and risks for companies. However, in case you want to be successful in the social network with your company, you should:

- Provide information;

- Build a reputation;

- Maintain contact with the audience and customers;

- Use all possibilities of the channel;

- Improve advertising.

Of course, it is also possible to advertise via social networks. For example, on Facebook Ads, you can even specify which audience will see your ads — this trick can make this marketing more efficient.

Which platform is the right one?

When talking about platforms, the first example is always called Facebook. Not without reason, because FB is the number 1 social network. Meanwhile, there are many other platforms that can be used to reach customers. YouTube and Instagram, for instance, offer interesting possibilities as well.

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