November 29, 2025, Phuket. The tropical sunset painted the sky in shades of rose gold. At that moment, Phuket saw its future—and it turned out to be even more exquisite than even the most perceptive observers of the Asian luxury market had imagined.

Photo by Anna Gerasimova. From left to right: Wayu Phoyen - Sales and Marketing Director of Kora Beach Resort Phuket; Amandine Grasset (Ploy) - Miss Universe Thailand finalist and event host; Nadiia Dimitrova is the general manager of Kora Beach Resort.

The AYANA presentation unfolded as an art performance where every detail was thought through to perfection. LED installations drew waves of light reminiscent of James Turrell's works. Musicians created living sculptures in space. Champagne was served at the very moment when the sun touched the horizon. The gastronomy was balanced between Thai tradition and authorial interpretation. At Moodcafé, guests immersed themselves in creative practices where the boundaries between art and life dissolved naturally.

This was not a real estate presentation in the conventional sense; rather, it was a manifesto of a new aesthetic of existence. It was an evening under the stars where stars from around the world gathered, and here we'll pause on the details.

Photo by Anna Gerasimova - Official presentation of AYANA Lifestyle (from left to right): Anna Ivanova - AYANA manager; Ms. Korntip Reankrai is a member of the board of directors of T.H. Group; Jimmy Yen - member of the board of directors of AYANA; Boran Chen is the Director of Branding at AYANA.

Let's start with the foundation of the event—AYANA entered history before its official launch. Luxury Lifestyle Awards—an organization whose opinion shapes the global map of the premium market—included the brand in two rankings simultaneously: TOP 100 Real Estate Developers of the World and TOP 100 Luxury Residences of the World 2025.

Of more than a thousand projects worldwide, only a handful make it into both lists. It's like receiving 10 Michelin stars for your restaurant (there's only one restaurant in the world with 7 stars—the Burj Al Arab).

"The double recognition confirms what we believed from the very beginning—architecture must be in dialogue with nature, not dominate over it. Sustainable solutions and thoughtful design create value that cannot be measured by financial indicators alone," says T.H. Group CEO Wei Huang with the calm confidence of someone who knows the worth of his words.

Phuket has long attracted wealthy buyers from around the world. But now the island has a project that organically competes with residences on the California coast, Miami villas, and estates on the French Riviera.

The evening brought together people whose names are rarely found in one space—investors, content creators, fashion bloggers, elite real estate agents, representatives of Asian and European press, and others. All those who shape trends long before they become obvious.

Gulnara Nizhinskaya joined the brand—a Russian actress and media producer whose career is built on choosing projects with deep cultural subtext. She became AYANA's media voice in the Russian market, amplifying the project's international resonance.

Photo by Anna Gerasimova - Official presentation of AYANA Lifestyle - Gulnara Nizhinskaya

"I always sense when a brand carries genuine philosophy, not just beautiful packaging. AYANA is the aesthetics of the future, a new-level community, and a philosophy in which person and space exist in living dialogue. In an era when we all need new meanings—AYANA creates a place where they are born. This is a new assembly point," shares Gulnara, and her words carry no routine enthusiasm.

Photo by Anna Gerasimova - Official presentation of AYANA Lifestyle - guests of the evening

The evening ceremony was hosted by Miss AYANA 2025 and Miss Universe Thailand Top-5 finalist Amandine Grasse (Ploy). AYANA's connection with the world of high fashion is natural and organic: the brand has partnered with Miss Universe for several years, building a bridge between architecture and the beauty industry.

The evening's culmination arrived quietly, almost imperceptibly. The presentation of the AYANA Circle community proceeded not as a loud announcement, but as an invitation to a private society.

The platform's philosophy is inspired by the world's best examples—California wellness communities in Malibu, Tadao Ando's Japanese architecture of silence, global art platforms like Desert X. Here wellness intertwines with art and culture, music becomes part of everyday life, and real estate investments transform into investments in quality of life.

AYANA Circle creates a new culture of presence. Curated experiences instead of mass events. Intellectual dialogues instead of small talk. A community of like-minded people for whom aesthetics is not decoration, but a way of existence.

Three Projects, Three Philosophies

Guests were presented with the brand's flagship developments, and each told its own story.

AYANA Soluna Villas nestled in the embrace of tropical forest on a hillside. The project entered TOP 100 Luxury Residences of the World 2025 not by chance—here nature is not a backdrop for architecture, but its equal co-author. The villas are designed so that the boundary between internal and external space becomes conditional.

Photo by Anna Gerasimova - Official presentation of AYANA Lifestyle - Gulnara Nizhinskaya

AYANA Heights Seaview Residences offer panoramic ocean views. But it's not about the views—Phuket has plenty of those. It's about how these views are integrated into the architecture, how the horizon becomes part of the interior, changing depending on the time of day and season.

AYANA Lumina Reserve—a super-luxury project located on the hilltop, presented for the first time. This is a peak not only in the geographical sense, but in the brand's philosophy. Here AYANA manifests its market vision—through form, scale, and new rules of private life.

All projects include villas with 3-5 bedrooms, private pools, and thoughtful placement relative to infrastructure. But numbers and characteristics lose meaning when you see how these spaces exist in reality.

The evening's partners—Stellar Vision, SIAM Luxury Adventure, Kora Beach Resort Phuket, Art of Events, Money Station Exchange, and other representatives of the premium segment—showed that AYANA is forming not just a real estate project, but an entire ecosystem. Here each brand amplifies the other, creating synergy that becomes the new currency of the luxury market.

The numbers are impressive—ROI of 7-12%, value appreciation of 15-25% in early stages, high rental yield. But these are merely numerical expressions of a deeper trend. People no longer invest simply in square meters. They invest in quality of existence, in community, in a philosophy that resonates with their own values.

The evening of November 29 concluded when the moon had already risen above the ocean. Guests departed slowly, exchanging impressions in hushed voices, as happens after truly significant events. The premiere ended, but AYANA's energy is just beginning.

AYANA showed the main thing: the future of premium living has form, philosophy, and a name. And this future is created not for everyone, but for those capable of feeling it.

Phuket is not just lived. It is felt. Flow Your Way.

Details at ayanaphuket.com