“Concrete jungle where dreams are made of, there's nothing you can't do.” As the lyrics of "Empire State of Mind" sing, New York City, a bustling metropolis with towering skyscrapers, carries countless dreams. It is not only a hub for the world's most concentrated capital, cutting-edge technology and diverse culture, but also a birthplace of countless entrepreneurial legends. Recently, MiniDoge, a leading Web3 ecosystem project, decided to follow in the footsteps of these legends with an immersive New York City tour. Venturing into the streets and alleys, it engages with real people in a relatable way, continuing the project's development path of "connecting with reality, cultivating North America and radiating globally," accelerating its transition from an online community to a real-world ecosystem.

Wander through the streets of New York – MiniDoge immersive interactive experience, capturing real moments of interaction

New York's streets are never short of excitement, but when two adorable MiniDoge dolls appear, they still become the most recognizable focal point. MiniDoge doesn't set up a glamorous stage or pursue hype; instead, it integrates itself deeply into the city's daily rhythm with a lightweight and approachable approach.

Times Square, New York City, a vibrant hub of neon lights and bustling crowds, is known as the "Crossroads of the World," attracting 500,000 visitors daily. MiniDoge interacts with tourists from around the world here, its shimmering electronic screens creating a lively contrast with the diverse crowd. At the Wall Street Bull, MiniDoge posed alongside this landmark symbolizing global financial power, becoming a playful symbol of the intersection of Web3 and traditional finance. On the New York subway, a space that embodies the city's daily life, MiniDoge waved to commuters. In the bustling Fifth Avenue shopping district, MiniDoge engaged with shoppers, with many approaching to inquire about the brand, and staff patiently explaining MiniDoge's ecosystem philosophy. At Rockefeller Center, MiniDoge interacted with visitors, reflecting the city's commercial and cultural heritage. Finally, atop One World Trade Center, New York's tallest building, MiniDoge left its Web3 brand image at the city's highest point.

The MiniDoge project team, from the perspective of urban explorers, conveyed the atmosphere of the event to the global community. We weren't there to "check off" or "showcase," but to truly experience it. Every photo, every Q&A session, was a genuine connection between MiniDoge and the world. The footage showed tourists of different skin colors voluntarily taking photos with the plush toys to share on social media, young people who looked like students asking about ecosystem details, and parents letting their children curiously touch the plush toy figures. These authentic and vivid moments reached the world through social media, generating numerous positive responses.

Beyond On-Chain Narratives—The Profound Significance of Urban Roaming: Making Web3 Visible to the Real World

In a Web3 industry that generally relies on a development model of "online community operation + on-chain hype," MiniDoge's New York City tour is not just about exposure, but also carries a deeper meaning. It breaks down the communication barriers that confine Web3 projects to the blockchain and limited to specific circles, putting the proposition of "connecting to the real world" into practice in the most intuitive way.

MiniDoge ventured into the streets and alleys of New York City with the core goal of being seen, understood and participated in by people in the real world. For most ordinary people unfamiliar with Web3, Web3 and crypto assets are often associated with complexity and risk. However, this urban tour, through interactive toys and easy communication, dismantled the barriers of technical jargon, making Web3 no longer a distant on-chain concept, but a tangible and interactive reality.

This city-level visibility is an indispensable step in MiniDoge's globalization process. It doesn't emphasize short-term price fluctuations or exploit speculative narratives; instead, it builds long-term brand presence and cultural recognition through continuous real-world exposure. As MiniDoge's image repeatedly appears in prime New York scenes and as more and more people outside the Web3 community become aware of the brand, the project's global foundation is solidified through these tangible connections. As MiniDoge community users say, "compared to a single large-screen exposure, countless real-world interactions on the street are more effective at making a brand truly resonate with people."

Expanding into the North American market – New York office launch and Penn Summit, advancing ecosystem localization

From the perspective of the globalization trend of the Web3 industry, MiniDoge's city roaming and reaching real people is only the first step. The key to the project's long-term development in overseas markets lies in establishing physical offices and integrating local talent and resources. MiniDoge's upcoming New York office and its hosting of the Penn RWA Summit are concrete actions demonstrating its move from brand exposure to ecosystem implementation.

New York City is home to crypto giants like Coinbase and Gemini, top VCs like a16z and Paradigm, Web3 labs of traditional financial institutions such as JPMorgan Chase and Goldman Sachs, boasting a high concentration of industry resources. MiniDoge's North American office, located in a prime business district in New York, will serve as a crucial window for connecting MiniDoge with local industry resources, facilitating the localization of scenarios such as x402 protocol adaptation and DePIN hardware integration. Simultaneously, it will undertake community operations and customer service in key North American markets such as the US and Canada, providing compliant solutions tailored to local regulatory requirements and user needs. Furthermore, the office will recruit top university graduates in fintech and blockchain technology to strengthen core teams in areas such as AI public chain R&D and compliant operations.

On January 22, MiniDoge will host a summit at the University of Pennsylvania Museum on the theme of "Real-World Assets (RWA) and Next-Generation Financial Infrastructure." This event precisely targets undergraduate and graduate students, early-stage professionals and high-quality individuals with a deep understanding of Web3 from the University of Pennsylvania and surrounding top universities. With "cutting-edge content sharing + extensive in-depth social networking" as its core, the event will invite industry practitioners to break down the practical paths to RWA implementation, helping university students build a systematic understanding of the industry. It will also set up corresponding career dialogue windows, providing a direct channel for students to connect with early-stage practitioners and access industry resources.

From Blockchain to Street: MiniDoge's North American Practices Reflect New Directions for Web3 Globalization

The globalization of the Web3 industry has entered a new phase. Previously, most projects' overseas activities were limited to online community operations or single offline events, lacking localized implementation plans and long-term resource integration capabilities, making it difficult to establish a sustained influence in overseas markets. MiniDoge's series of actions, including its New York city tour, office launches and university summits, have formed a complete North American layout logic and presented the industry with a feasible path for the globalization of Web3.

MiniDoge's North American strategy is multi-dimensional: city tours enable mass brand reach, introducing the project to the general public outside the Web3 community. The New York office facilitates industry resource integration, addressing compliance and implementation issues in the North American market. The Penn RWA Summit focuses on talent development and cultivation, providing core support for the long-term development of the ecosystem. These three interconnected dimensions, from the general public to industry and from brand to talent which covering crucial aspects of overseas Web3 project implementation, moving away from the common, singular and traffic-driven overseas expansion model in the industry. This approach is poised to become the mainstream direction for the globalization of the Web3 industry.

The New York City tour is just the starting point for MiniDoge's connection to reality. Its ecosystem layout, deeply rooted in North America and radiating globally, is only just beginning. For the Web3 industry, the emergence of more projects like MiniDoge that are truly grounded in reality and driven to practical application is essential to propel the entire industry out of its niche, achieve integration with traditional industries and allow Web3 technologies and concepts to truly create value for the real world.