Email marketing has become an effective online marketing tool for businesses. He promotes the company's products through email. Email marketing builds long-term relationships with subscribers. This provides the business with constant repeat sales and customers for life.

Myths about e-mail marketing

1) E-mail marketing is spam. E-mail marketing is a coordinated communication with subscribers of their own database of e — mail addresses, and spam is a mass mailing of advertising materials without the knowledge of recipients to databases of e-mail addresses from open sources, which is illegal.

2) E-mail marketing is the process of sending e-mail. The difference is that e-mail mailing is part of e-mail marketing. Mailing is an action, and e-mail is a marketing strategy.

Features of e-mail marketing:

1) Maintaining an advertising channel is cheap;

2) Own customer base is collected;

3) Building a dialogue between the business and the client;

4) Getting the necessary responses from subscribers (for example, completed orders, requests, etc);

5) automation

There are several types of emails in email marketing:

1) Transaction letter

2) Regular distribution

3) Announcement

4) Advertising letter

5) Autoresponders

6) Triggers

7) Information letter

Advantage of using

There are a number of reasons for the popularity of mail marketing among companies:

1) E-mail Marketing is cheaper and faster than traditional mail, since e-mail costs the recipient.

2) Companies that send a large volume of emails use automated online services to collect information about the behavior of recipients.

3) Conducting operational marketing research, the results of which reveal consumer reactions to electronic marketing.

Alpha Media is an insight-driven digital advertising company with roots in the programmatic space since 2016. We are strongly positioned to capitalize on the convergence of data, media, insights and technology to revolutionize how brands connect with consumers. Visit us at https://alpha-media-agency.com